People are hungering for the church to be the church and nothing else.
People desperately crave a church that is actually a church. They find themselves uniquely drawn to and hungry for distinctly churchly and Christian ways of being, thinking, looking, and constructing. People are finding themselves are wanting less of a model that accommodates their inherent taste. Instead, some people want the church itself to shape their tastes for them. We are seeing a great hunger, particularly the younger generation, for a church that doesn’t try to be anything but a church.
The Attractional Tipping Point—Part One: The Coming Collapse? by Jared Wilson